How do you bounce back after one of the toughest seasons in club history? You could hang your head. Or. like AIK, you could turn the heat into fuel. Enter the Golden Fuel Awards: a campaign celebrating the rival jabs that only made the team stronger.
Because for AIK, every dig, chant, and insult isn’t a setback—it’s motivation. A rallying cry. And this time, it led to something historic: a new record in season ticket sales.
